START-UP TRUTHS

Featuring 11 Growth Hacks that blend academic principles with "street-smart" wisdom

"Start-Up Truths by Carlyle Christopherson is a practical and inspiring guide for solo entrepreneurs seeking authentic success. Written in clear, direct language, the book cuts through the hype, jargon, and idealised success stories that dominate today’s entrepreneurial conversations. Instead, it offers something grounded, real, and immediately applicable".

Buy Now

Audio Preview

The Audio Preview

Start-Up Truths - Carlyle Christopherson DeepDive

00:00 / 08:14

What's Unique about Start-Up Truths compared to other books on Entrepreneurship?

Unlike typical entrepreneurship books or classroom teachings, Start-Up Truths stands out in several key ways:

Cuts Through the Noise: It directly addresses entrepreneurs tired of curated success stories, abstract jargon, and empty motivation—offering honest, useful advice instead.

Authenticity at the Core: The author champions building a business with Authenticity and Integrity, not just chasing financial metrics or external validation.

Mind-Set Reset: It’s not about abstract theories; it’s about shifting how entrepreneurs think—toward clarity, autonomy, and sustainable growth.

Street-Smart Wisdom: Grounded in academic insight but informed by lived experience, the book is both intellectually solid and practically applicable.

Built for Solo Entrepreneurs: Tailored to those navigating the journey alone—between the early thrill and the daily grind—this book speaks directly to their unique challenges.

Who is likely to benefit the most from this book?

Start-Up Truths is written primarily for solo entrepreneurs, though its insights benefit anyone
starting or growing a purpose-driven business. It's especially valuable for:

Founders feeling isolated or overwhelmed
Entrepreneurs stuck between early excitement and the daily grind
Individuals tired of superficial advice, seeking something real and actionable
Visionaries aiming to turn intention into impact—with clarity, confidence, and long-term momentum
Individuals dreaming of a transition towards starting-up their own ventures
Business coaches, mentors and academics

What are the core themes and topics covered?

The book is centered around 11 actionable Entrepreneurial Growth Hacks, offering practical tools to
help solo entrepreneurs move from intention to impact. These include:

Failing Smart and Fast
Owning your value chain
Making smart investment calls
Staying true to your mission
Learning to pivot through implementation

These strategies are supported by guidance in the following areas:

Vision and Messaging: Helping entrepreneurs clarify their mission and communicate with impact.
Purpose-centric Growth: Insights drawn from the author's expertise in branding, communications, and business development.
Moving from Intention to Impact: Practical steps to build momentum with clarity and confidence.
Mind-Set Shifts: Encouragement to re-frame challenges and focus on purpose-driven growth.

About The Author

Carlyle Christopherson is a visionary entrepreneur, business owner, and communications strategist with nearly two decades of global corporate and start-up experience. His journey blends real-world execution with deep expertise in branding, storytelling, and business development, bringing grounded wisdom and transformative insight to everything he does.

Carlyle is known for his unique ability to bridge vision and action. With tenacity and clarity, he helps leaders move ideas from spark to scale, crafting compelling narratives, building purpose-driven brands, and designing the foundations for sustainable, impactful growth.

His hands-on experience launching and running businesses, combined with a rich global perspective, equips him with a unique lens on what it truly takes to build lasting businesses in a noisy world.

Rooted in authenticity, integrity, and the belief that clear communication drives real change, Carlyle empowers entrepreneurs to lead with purpose, communicate with power, and move forward with confidence.

His mission? To amplify the potential of entrepreneurs and their ideas, and to help them businesses with purpose, impact, and lasting power.

Contact

Get in Touch